Shiba Park Hotel to Exhibit at IFTM Top Resa 2026, France's Leading BtoB Travel Trade Show

The JNTO Japan Pavilion at IFTM Top Resa (photographed in September 2025).

The JNTO Japan Pavilion at IFTM Top Resa (photographed in September 2025).

Shiba Park Hotel representatives meeting visitors at IFTM Top Resa (photographed in September 2025).

Paris Expo Porte de Versailles, venue of IFTM Top Resa.

Shiba Park Hotel in the heart of Tokyo

Expanding Sales Opportunities and Strengthening Media Relations Across Europe

MINATO-KU, TOKYO, JAPAN, August 19, 2026 /EINPresswire.com/ -- Shiba Park Hotel (Minato City, Tokyo; President & CEO: Noriyoshi Tanaka) will exhibit at IFTM Top Resa 2026, one of Europe's leading international BtoB travel trade fairs, to be held in Paris this September. Participating as part of the Japan National Tourism Organization (JNTO) Japan Pavilion, the hotel aims to expand its presence in the European market by creating new business opportunities and strengthening relationships with international media.

Key Features of IFTM Top Resa

Held annually each September in Paris, IFTM Top Resa is France's largest BtoB international travel trade show, bringing together travel agencies, national and regional tourism organisations, airlines, hotels, travel media and other tourism professionals from around the world. The event serves as a key platform for business meetings, networking and industry exchange, covering leisure travel, business travel and MICE (Meetings, Incentives, Conferences and Exhibitions). It is France's only trade show dedicated exclusively to the tourism industry.

Following its successful participation last year, Shiba Park Hotel will once again exhibit at the event with representatives from both its Sales Department and Public Relations team.

■ Sales Department Objectives

・Develop new business partnerships
・Strengthen relationships with existing travel trade partners

■Public Relations Objectives

・Build new relationships with overseas travel media, including magazines, online publications and travel bloggers
・Deepen collaboration with existing international journalists and media partners

Through face-to-face engagement with industry professionals, particularly in the French market, the hotel aims to increase brand awareness and expand its business network throughout Europe as demand for travel to Japan continues to grow.

About IFTM Top Resa
As a business-focused event exclusively for travel industry professionals, IFTM Top Resa offers several key advantages:
・A trade-only exhibition dedicated to business meetings
・Coverage of leisure, business travel and MICE sectors
・International networking opportunities with tourism organisations and travel companies from around the world

The 2025 edition attracted approximately 4,200 visitors to the JNTO Japan Pavilion, demonstrating strong interest in Japan as a travel destination and highlighting the exhibition's importance as a platform for promoting inbound tourism.

What Shiba Park Hotel Will Showcase
At the JNTO Japan Pavilion, Shiba Park Hotel will introduce the distinctive features of both Shiba Park Hotel and Park Hotel Tokyo, highlighting their hospitality, locations, cultural offerings and convenient access in Tokyo to European travel agencies, tour operators, buyers and media representatives.
In addition to on-site meetings, the hotel will conduct pre-scheduled business appointments to maximise networking opportunities and foster long-term international partnerships.

IFTM Top Resa 2026 Overview
Event: IFTM Top Resa 2026
Dates: 15–17 September 2026
Venue: Hall 1, Paris Expo Porte de Versailles, Paris, France
Description: One of the world's largest BtoB travel and tourism trade shows, exclusively for travel industry professionals
Expected Attendance: Approximately 25,000–30,000 visitors (32,000 attendees in 2025)
Exhibitors: Approximately 1,500–1,700 companies
Official Website: https://www.iftm.fr/en-gb.html

Looking Ahead
By actively participating in leading international travel trade exhibitions, Shiba Park Hotel continues to expand its brand recognition in overseas markets while cultivating new customer segments.
As a hotel committed to providing authentic Japanese cultural experiences alongside exceptional hospitality, Shiba Park Hotel will continue creating memorable stays for guests from Japan and around the world.
Media enquiries are welcome. Please feel free to contact us for interviews or additional information.

About Shiba Park Hotel
Founded in 1948, Shiba Park Hotel has a long history as one of Japan's pioneering hotels for international trade delegations. The hotel houses approximately 2,000 carefully curated books selected by GINZA TSUTAYA BOOKS, creating a unique library-inspired atmosphere throughout the property.
The hotel features 198 guest rooms, three restaurants serving Chinese, Western and Japanese cuisine on the first floor, and four banquet rooms on the second floor. Between 2020 and 2023, both the guest rooms and public spaces underwent extensive renovations.
Guests can also enjoy a range of cultural experiences, including traditional Japanese tea ceremony and kintsugi workshops.

Fumiko Kitao
Shiba Park Hotel Co., Ltd
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