Joey+Joan launches custom-fitted bassinet sheets for 70-plus models

Joey+Joan says its new website is the only place offering fitted bassinet sheets sized for more than 70 bassinet models. The launch matters for parents looking for safer, exact-fit sheets in a market with no standardized bassinet mattress sizes.

Why it matters: - Bassinet fit affects safe sleep, and loose or ill-fitting sheets can create gaps or bunching around a baby’s mattress. - Joey+Joan is targeting parents who want a sheet made for a specific bassinet brand and model, not a one-size-fits-most option. - The brand is also positioning the product as a lower-cost alternative to expensive name-brand replacements.

What happened: - Joey+Joan launched a new website in Frisco, Texas, on Sept. 1, 2026. - The company says the site makes Joey+Joan the only baby bedding brand selling fitted bassinet sheets sized to the exact dimensions of more than 70 bassinet models. - The website includes a size selection tool that helps parents choose the correct sheet for their bassinet.

The details: - Joey+Joan started 10 years ago after a mother hand-stitched sheets because nothing on the market fit her baby’s bassinet mattress. - The U.S. does not have universally enforced standardized mattress size rules for bassinets. - Bassinets vary in shape and size because manufacturers build them for different uses, including bedside attachment and portability. - The AAP’s safe sleep guidance recommends using bassinets only with a single fitted sheet and nothing else. - Joey+Joan sheets are made from 100% jersey knit cotton. - The company says the material is hypoallergenic, breathable and moisture-wicking. - The sheets are OEKO-TEX certified and tested for more than 100 harmful chemicals often found in fabrics. - The new website also sells crib sheets, minicrib and travel crib sheets, playard sheets, changing pad covers and mattress protectors. - Joey+Joan offers free shipping on orders over $50. - Joey+Joan includes a lifetime warranty that covers ripping, unraveling, shrinking, pilling, fading, holes and loss of stretch.

Between the lines: - The launch reflects a broader consumer problem: infant sleep products often require exact sizing, but the industry does not use a universal bassinet standard. - Joey+Joan is leaning on fit, safety and material quality as its main differentiators rather than broad product variety alone. - The direct-to-consumer size tool suggests the brand wants to reduce guesswork for parents shopping online.

What's next: - Parents can use the size selection tool on Joey+Joan’s website to find a matching bassinet sheet. - The company’s expanded catalog and warranty may help it keep adding models as new bassinets reach the market.

The bottom line: - Joey+Joan is betting that exact fit, safety features and a broad model list will make bassinet-sheet shopping easier for parents.