Chillhouse opens dedicated site for Soho self-care destination

By AI, Created 4:47 PM UTC, May 18, 2026, /AGP/ – Chillhouse launched a standalone website for its Soho location on May 11, 2026, giving New Yorkers a single place to book spa services, nail treatments and wellness experiences. The move pushes the brand’s in-person self-care business online while keeping its e-commerce shop separate.

Why it matters: - Chillhouse Soho now has a dedicated digital front door for booking and discovery. - The site makes the brand’s in-person services easier to browse, compare and reserve in one place. - The launch connects Chillhouse’s retail identity with its growing wellness and spa business.

What happened: - Chillhouse launched a new website for Chillhouse Soho on May 11, 2026. - The Soho location is at 75 Varick Street in New York City. - The brand was founded in 2017 by Cyndi Ramirez-Fulton. - The new site is live as a digital home for the Soho location’s services and memberships.

The details: - Chillhouse Soho offers a nail studio with nail art services. - The location includes facial treatments designed to sculpt, brighten and restore. - The spa menu includes body therapies and infrared sauna sessions. - The Soho space also has a wellness cafe for guests who want to extend their visit. - The site includes information on Club Chill, Chillhouse’s membership program with exclusive perks and monthly treatments. - Chillhouse says the Soho concept blends style-forward branding with restorative in-clinic experiences. - The company says the launch is aimed at making attainable, results-driven self-care more accessible online and in person.

Between the lines: - The standalone site signals that Chillhouse is treating Soho as a destination, not just another location. - The move also suggests the brand sees stronger conversion opportunities when services, memberships and amenities are packaged together digitally. - Chillhouse’s broader product line, including press-on nails and Forever Wear polish, remains sold at Chillhouse’s main site.

What’s next: - Customers can use the new Soho site to book appointments and explore services. - Chillhouse will continue selling its consumer products through its main e-commerce site. - The Soho location is positioned to keep expanding its mix of beauty, spa and wellness offerings.

The bottom line: - Chillhouse is turning its Soho location into a fully shoppable self-care destination, online and offline.